The Best Current Fashion Trends of 2021 were dominated by celebrities and influencers. Influencers have an incredible impact on the way that fashion trends evolve through time. Fashion trends are most prevalent during certain seasons but this is not the case when it comes to influencers as they are able to influence trends on an almost constant basis.
Influencers have truly transformed the landscape of social media. Social media has a profound impact on fashion trends. There was a time when it was impossible to predict what would be in vogue, but now that everyone has access to social media. It is easy to see what is hot and what is not. Influencers have the ability to incite conversation which, in turn, allows fans and followers to engage in conversations on the same platform. Influencers like Chiara Ferragni have influenced the conversations on the catwalk for the last few years.
Michelle Phan became a household name when she was the first out as Asian American on YouTube. Now, she tours the world as the face of Arsene, a French fashion line. Aimee Song is a YouTube personality who has gained millions of followers due to her unique style of vlogging. She is now a major player in the global fashion scene and makes regular appearances on YouTube. She also recently launched her own clothing line at Neiman’s.
Many people view YouTube as a platform that teaches kids how to make money online. Michelle Phan and Aimee Song have mastered the art of using YouTube as a teaching tool. On top of a huge fan base, Aimee Song and Michelle Phan have used social media to market their fashion lines and gain the attention of millions of followers all over the globe. Their combined efforts have created huge profits for their companies and have transformed these two celebrities into international fashion icons.
Another successful example of a YouTube celebrity making a name for themselves through social media is Gianluca, the 22-year-old singer from Italy. Gianluca made his first music video as a 16-year-old and has since become an influencer and fashion advisor to many other teenage girls. He tours the globe with his band and recently released an album titled Sound of Music Vol. 2. Gianluca’s page on YouTube receives over thirteen million views in just over a year.
Success stories like that of Gianluca and Aimeses are further proof that social media is not solely a platform for teenagers. The fashion industry also benefits from using the internet to reach out to millions of followers around the world. Social media sites such as Facebook, MySpace, and Twitter are currently being used by major fashion brands as well as small fashion boutiques to promote their products. High-profile fashion influencers such as Michelle Phan and Aimee Song have become role models for young girls who aspire to be fashion superstars. Many companies offer money to influential youth in exchange for tweeting about their products.
Camila Coelho, the twenty-year-old writer, and actress are known for her portrayal of a young Lisbon girl in the movie The Girl With the Yellow Hair has found enormous fame through social media. Her YouTube videos have been viewed millions of times and she has built an online following of more than eight million followers. Her most popular video was in which she was criticized for her choice of clothing, which was red. She subsequently redesigned the clothes and received critical acclaim.
Finally, it would be an unfair comparison to say that the rise of social media websites like YouTube and Twitter have damaged traditional fashion magazines. In many cases, the reason for this is the quality of the content published by these magazines. Many younger people prefer to visit YouTube to view short fashion clips. However, when they read a fashion magazine they are more likely to pay attention to articles that are more informative and in-depth. The rise of hype beast and Mariano di Vaio shows that traditional magazines are not dead and will continue to attract readers, especially if they maintain a quality image. As long as there is something interesting to say, people will turn to the internet to read it.